Dec 8, 2017
In this episode, Dawn Carpenter interviews Allen Hershkowitz, Founding Director of Sport and Sustainability International and former Green Sports Alliance President and Founder, and Catherine Kummer, Senior Director of NASCAR Green Innovation. Together they explore the idea of marrying the popularity and influence of professional sports with the movement of environmental sustainability and how the business of sports can move public opinion and consumer behaviors. In this episode, be inspired by sports business leaders who understand that environmentally intelligent behavior makes for good and profitable business.
Key takeaways:
[1:38] Allen Hershkowitz career briefing.
[4:34] Connecting Sports with Environmental issues.
[5:55] Beginnings of NBA Green and NHL Green.
[6:22] Soccer and other sports joined too and started the Green Sports Alliance.
[8:45] Educating people about smart environmentally behavior through sports.
[8:58] Meeting with the Vatican, Sports at the Service of Humanity.
[14:05] Challenges in the environmental movement.
[16:48] Brand loyalty regarding sports teams.
[18:53] Climate change is not good for sports.
[19:28] Educate fans about what they can do.
[25:56] Catherine Kummer (NASCAR)
[26:48] NASCAR and sustainability.
[28:35] The NASCAR Green team.
[29:30] How sponsorship relates to the Green program in NASCAR.
[33.53] NASCAR’s fans beliefs about sustainability.
[40:03] Stories about the big hero environmentalists of NASCAR.
Mentioned in this episode:
Join SandSI
Vatican’s Sport at the Service to Humanity